We use a unique archetype system that is called the Human Colour System. It is based on the colour temperature of the eyes, skin and lips. We have carefully studied all the different human variables and devised ten archetypes. Each has its own name for easy recognition; Alexandra, Nora, Elizabeth, Fiona, Emma, Aida, Noor, Sofia, Farah and Sandra.
Using this system helps you to find the perfect make-up products, customised especially for you!
Alexandra and Aida
The archetypes Alexandra and Aida are among the least common in us, being reserved for those with the very lightest and very darkest skin tones. Alexandra and Aida have cool eyes, cool skin and cool lips. Here, we recommend using cool shades of eyeshadow, blusher and lipstick. Be careful with too bright shades on Aida and too dark shades on Alexandra, as they can easily distract attention from their natural beauty.
The archetypes Nora and Noor have cool eyes with warm skin and cool lips. As far as complexion is concerned, Nora sits between 1 and 5 whereas Noor between 5 and 10. Both complexions warm with the use of neutral eyeshadows within the neutral area in the colour wheel. These colours aren’t too hard so it blends well with the Nora and Noor natural complexion.
The archetypes Fiona and Farah have cool eyes, warm skin and warm lips. The best colours for Fiona and Farah are warm to neutral shades. For example, if you have warm hair colour, you should choose warmer shades and if you have cool hair colour, choose neutral shades.
This sheet type can be easily switched to a Nora or Noor by selecting a cooler lipstick, but remember, to complement this properly, you should also use a cool blush tone.
Fiona: Eyeshadow: NW – W Blush: W – NW Lips: NW – W
These two archetypes have warm eyes, warm skin and cool lips. They are best advised to choose warm eyeshadows to complement their complexion. For lips and cheeks, it’s better not to use strong yet cool colours, instead, use soft, cool shades.
These types of sheets can easily be transformed into an Emma or Sandra, just by using warm colours to the lips and cheeks.
Elisabeth: Eyeshadow: W – NW – NC Blush: W – NW – NC Lips: W – NW – NC
These archetypes are very exotic and have an obviously warmth in their complexions. That means that their eyes, skintone and lips are warm toned so it's best to use equally warm shades, but contrasting to the other archetypes. It’s easy to add strong and clear colours as long as they are within the temperature range.
For a sharper look, you could choose cool eyeshadows, a cool blusher and cool lipstick but in softer tones. This is the only archetype that is able to use any colour.
Emma: Eyeshadow: W – NW Blush: W – NW Lips: W – NW